I chose to do the ident brief because I wanted to focus on something that wasn't just character animation. I usually animate characters so I want to do logos or objects in order to break out of my comfort zone a bit.
I am in a team with Alex and Chloe, since they both also liked the ident brief. We started off by working out which of the 4 channels we wanted to do.
We looked into each of the channels and tried to determine what the focus of the channels were and if any ideas sprung out at us. We decided upon the National Geographic channel because it had a very wide scope of options to explore.
We looked at the types of programs on the channel and also looked at many examples of the idents they currently use. We chose to go more in the direction of involving the yellow square into the actual scene of the ident rather than it just being an overlay like on some.
We quickly thought that we wanted to have all 9 idents link to tell some sort of story. Through the process of coming up with ideas this became the idea of a much looser story as we needed to make sure each ident worked on it's own and telling a more complex narrative across these 9 scenes would be very hard to implement.
We narrowed down the ideas to ones that we were each most interested in and which worked well together. Originally more of the ideas involved mostly environments and scenery but then more ideas with characters came into the mix.
We are thinking of splitting the work with the types of thing that each of us are more interested in or want to practice in. So most of the character stuff will be done by Alex, Chloe wants to focus more on environments and layout and I want to practice working on the more graphic and object animation rather than character work. I also want to implement dynamic camera animation into the idents.
For next week we are each going to have sketches of all 9 idents so we can bring together each persons interpretation of the idea to play with.
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